Equally space each design element, and employ margins and padding consistently. To achieve balance and help users easily move down a page, align design elements, such as your logo, an image, header, and body text. You can fine-tune the look, legibility, and mood of a word, line of text, or product by adjusting one or more typographic elements.

Display typeface examples include Clearview, Johnston, and Skywalker.

Display fonts: Also known as decorative, this attention-grabbing typeface can add some flair and originality to logos, banners, and headings.

Examples include Courier, Bergen Mono, and Source Code Pro. Used in source code for easier readability, monospace typeface also appears across numerous websites and graphic designs.

Monospace fonts: This retro, typewriter-style typeface displays fixed-width letters and spacing, so that each word’s character takes up the same width.Examples include Snell Roundhand, Pacifico, and Scriptina. Not ideal for body text, a script typeface works best for quotes, signatures, and short headers. Script fonts: This fluid, cursive typeface can range from elegant calligraphy to playful handwriting styles.

Sans serif typeface examples include Helvetica, Arial, and Calibri. It’s a popular choice for youthful brands and tech startups (think Target, Airbnb, and Doordash). Sans serif fonts: This simple, modern typeface doesn’t include the flourishes found in the serif typeface.Examples include Times New Roman and Garamond. Established brands such as New York Times, Sony, and J.P. Serif fonts: This formal, more traditional typeface has short lines or strokes that extend off the upper and lower ends of letterforms.For example, Helvetica is a typeface, while Helvetica Light and Helvetica Regular are fonts. Each typeface includes a family of fonts, covering that typeface’s various styles. Modern designers typically choose from five popular kinds of typefaces: serif, sans serif, script, monospace, and display. Today, graphic and web designers worldwide access large libraries of typefaces and fonts. That’s when cleaner, more legible typefaces such as Times New Roman, Futura, Helvetica, and Arial took over. Sans-serif typefaces followed, dominating the European print world until the 20th century. European printers then launched italic typefaces, typesetting even more words per page.įast-forward to the late 1700s and early 1800s, when the first modern serif typefaces entered the market. Printers in Italy soon created a simpler, more compact typeface-originally called Antiqua, now better known as Roman. Gutenberg used old style blackletter calligraphy letterforms (aka Gothic) to typeset longer lines of text for manuscripts and religious texts. Johannes Gutenberg helped spark a European typeface evolution in the 1400s, when he invented the first metal movable-type printing press. Consistent letter spacing, line lengths, upper and lowercase letters, and other typographic elements boost legibility, while fonts used as graphic design elements amplify tone and meaning. When used consistently, good typography helps users identify your brand through the typeface and font styles used for your branded content. Set visual hierarchy with consistent type sizes, weights, serif and/or sans-serif fonts, font pairings, and typeface combinations to guide users and improve readability.Attract users with typefaces and typographic elements that grab their attention even before they start reading.Typography plays a key role in creating quality websites, apps, emails, ebooks, and more. Well-crafted typography can enhance clear communication, with easy legibility and readability. This creative art form can evoke strong emotions, using visually appealing letters and arranging type to express your brand personality. Typography in design involves creating or selecting a system of typefaces and fonts to express the written word. How to find and explore typefaces and fonts with Figma.5 most popular kinds of typefaces, and 6 key elements of typography.What typography is, and why it’s important.Now they’re counting on you to make good typography and design decisions for better readability and brand engagement.

Your creative team works hard to convey your brand message in engaging, accessible language. Most users will leave a web page very quickly if the content isn’t clear and compelling. First impressions matter, as every brand pro knows.

Best figma fonts